What you’re buying

A boutique bathroom renovation page pitched at composure. The visitor is wary of contractors, so nothing on the page shouts: every band opens with a quiet grey label rather than a shouted eyebrow, which is the single biggest reason it reads calmer than the rest of this set.

Cream on white with a green-black ink and one electric blue, Instrument Serif over Inter, 24 to 28px corners. The service cards carry a starting price over the photograph — the only template here that puts a number on the card, and the whole "no surprises" argument made visible.

The blue is split in two: the bright one is a fill, and a deeper tone carries every blue that is read as text.

• Section labels in sentence-case grey, not letter-spaced uppercase kickers
• Price chips over the service photographs — a number on every card
• Split hero with a floating caption card on the picture
• A studio band with a named principal and a stated position
• Landing page and matching thank-you page
• Lead form wired through to the thank-you page
• In-page anchors from both the navigation and the footer
• Built with Elementor containers, no theme dependency
• Responsive to 375px, with visible form labels and keyboard focus
• Every colour measured against WCAG AA at the size it is actually used