What you’re buying

A premium bathroom design-build page for the enquiry that has already decided to spend and is now deciding who to trust. The visitor is comparing studios, so the page leads with the finished room and puts the form on top of it rather than making them scroll to one.

Navy, cream and gold with Playfair Display over Outfit and 2px corners — the restrained end of luxury rather than the gilded end. Reviews sit as cards beside a dark studio card with the founder's face on it, and the page closes on a second, longer form over a photograph.

Small gold text is set in a darkened tone throughout: the bright gold is reserved for the display numerals, the buttons and the navy bands, where it is readable.

• Full-bleed photographic hero with the enquiry form sitting on the picture
• Four-figure stats band immediately under the fold
• A real before photograph, chipped at the corner, not a slider
• Photo service cards with the copy over the image, and a five-tile gallery
• Landing page and matching thank-you page
• Lead form wired through to the thank-you page
• In-page anchors from both the navigation and the footer
• Built with Elementor containers, no theme dependency
• Responsive to 375px, with visible form labels and keyboard focus
• Every colour measured against WCAG AA at the size it is actually used