What you’re buying

An aging-in-place bathroom page that refuses the category's usual look. The brief every competitor accepts is a white grab rail on a beige wall; this page treats supports as part of the finish schedule and says so.

Ivory, fog blue, slate and a soft rose, Roboto Slab over Nunito Sans, pill buttons and generous corners. The hero is centred with no form on it, because the visitor is usually planning for a parent and needs the argument before the ask.

The palette needed three deepened tones to be readable at the sizes it uses them; the original tints stay as grounds and borders, where nothing is read off them.

• Centred hero with no form — the argument comes before the ask
• Curbless, seated and supported rooms shown as finished interiors
• Soft cards and 16 to 32px corners, with no institutional imagery
• An enquiry form that asks who the room is for, not just what it is
• Landing page and matching thank-you page
• Lead form wired through to the thank-you page
• In-page anchors from both the navigation and the footer
• Built with Elementor containers, no theme dependency
• Responsive to 375px, with visible form labels and keyboard focus
• Every colour measured against WCAG AA at the size it is actually used