What you’re buying

A private dental practice page pitched at the patient who is choosing, not the one in pain. Deep teal, sage and sand over a warm off-white, set in Instrument Sans — quiet, unhurried, and closer to a clinic than a high-street surgery.

The page is built around the two things that lose dental enquiries: not knowing what it will cost, and remembering an appointment that felt rushed. Every band answers one of them — a written plan priced before it starts, the same clinician each visit, longer appointments for nervous patients, and nothing beginning until the patient has agreed to it.

Treatments sit in an expanding list rather than a card grid, which keeps a long page navigable, and the booking form asks for a treatment, a preferred date and a preferred time so reception has something to work with before it calls back.

The team rail carries roles rather than names, because the photographs are placeholders and a qualification is not something to invent. The footer says so, and reminds the buyer that dental advertising is regulated and that claims about outcomes and prices have to satisfy their own registration body.

• Dark teal hero with the photograph beside it, and a sand statistics strip under it
• Treatments as an expanding list, so a long page stays short
• Team rail with roles rather than invented names, ready for real staff
• Appointment form with treatment, preferred date and preferred time
• Landing page and matching thank-you page
• Appointment request form wired through to the thank-you page
• In-page anchors from both the navigation and the footer
• Built with Elementor containers, no theme dependency
• Responsive to 375px, with visible form labels and keyboard focus
• Every colour measured against WCAG AA at the size it is actually used