What you’re buying

An exterior cleaning page for the firm that gets hired for knowing what not to point a lance at. Deep navy, teal and a gold call to action, set in Outfit with a serif reserved for the reviews — closer to a contractor with a book of work than to a man with a hired machine.

The page argues the two things that lose these jobs. Damage is answered head on: houses and roofs get a low-pressure soft wash and a detergent that kills the growth, high pressure stays on the concrete built for it, and failing paint is flagged before the work starts rather than after. Price is answered with three starting packages and a plain statement that the final figure is confirmed on site once someone has walked the property.

Six service cards cover siding, driveways, paths and pool decks, decks and fencing, roof soft washing, and commercial and managed sites, each with its own range. A four-step process says what happens on the day, and the gallery does the work no copy can.

Two forms are wired to the thank-you page: the long one in the hero asks for the surface, the property size and an area, and the short one at the foot asks for three fields and a callback. Every figure, review, price and guarantee is demonstration content, and the footer says so — including that claims about licensing, insurance and workmanship have to be true for the business running the page.

• Photographic hero with a seven-field estimate form beside it
• Six photographic service cards, each carrying its own starting price
• Three starting packages with the middle one inverted, priced in the open
• Before-and-after gallery, one tall frame and two stacked, each captioned
• Landing page and matching thank-you page
• Quote request form wired through to the thank-you page
• In-page anchors from both the navigation and the footer
• Built with Elementor containers, no theme dependency
• Responsive to 375px, with visible form labels and keyboard focus
• Every colour measured against WCAG AA at the size it is actually used